Gemological Science International (GSI), the
leading gemological organization for major U.S.
jewelry retailers, announced today the official
launch of its new Assurance by GSI™ – a multi-faceted
solution that offers various services for retailers. The new
initiative includes an e-commerce fulfillment program and
drop-ship service to consumers, as well as quality control
for all new merchandise. Effective immediately, the
esteemed laboratory becomes a one stop hub for online
purchases for its partner retailers, being the last stop before
the consumer receives the goods, ensuring accuracy,
consistency, and a strict level of quality control. Through
the end of the year, GSI plans to offer the service in the
U.S., with plans to expand to international markets early
next year.
“At GSI, we are always looking for solutions to better serve
our retail partners. We created the new ASSURANCE by
GSI service to protect both our retail clients and their
customers,” says Debbie Azar, President and Co-Founder of GSI. “The pandemic boosted online sales overnight and
presented retailers with new logistics challenges. Adapting
our service offerings to now include a quality control and
drop-ship service helps the retailers to protect their
prestigious reputations. It also increases customer
satisfaction with quicker, more efficient delivery, and it
will ultimately enhance consumer confidence because
every order is fully screened for both quality and accuracy
before being shipped.”
This innovative new service is a logical extension of
services already provided by GSI, such as diamond and
gemstone jewelry screening and testing of finished
jewelry, as well as quality assurance. The lockdowninspired
boost in jewelry e-commerce presented leading
U.S. retailers with a growing dilemma – ensuring that
correct orders and fully vetted goods were drop-shipped to
their customers in a timely fashion. With the new
ASSURANCE by GSI, goods are submitted directly from
the jewelry manufacturer to the GSI laboratory where they
are inspected to make sure they meet all quality control
requirements and to make sure all diamond jewelry
represented as natural does not contain any undisclosed
laboratory grown diamonds before shipping directly to the
consumer in the retailer’s preferred packaging.
Additionally, Assurance by GSI also provides Quality
Control solutions and services to retailers. As a result of the
increase in jewelry sales and a shortage of labor, retailers
are faced with bottlenecks in their Quality Control
departments for new incoming merchandise from their
suppliers. Assurance by GSI solves the problem by
offering complete quality control for all jewelry items
before they are shipped to retail distribution centers or to
store locations. GSI already analyzes and tests millions of
jewelry items for its retail customers each year, screening
for undisclosed lab grown diamonds. Now adding the
quality control service will allow goods to reach the
jewelry stores much faster, especially during the busiest
time of the year, the holiday selling season.