Tanishq, the jewellery brand from the Tata Group, has announced the return of its Festival of Diamonds, presenting an extensive collection of more than 10,000 natural diamond jewellery designs across its stores in the GCC. The annual campaign, running from 17 July to 31 August 2026, showcases a diverse selection of jewellery created for both everyday wear and milestone celebrations.

The latest collection reflects evolving consumer preferences, with designs that seamlessly blend elegance and versatility. Customers can explore a wide range of natural diamond jewellery, including pendants, rings, earrings, bracelets and bridal creations, catering to different styles, generations and occasions. Every piece is crafted with 100% natural diamonds, underscoring the brand's focus on authenticity, craftsmanship and quality.

Commenting on the initiative, Niraj Bhakare, AVP and Chief Sales & Marketing Officer, Jewellery International Business, Tanishq, said the campaign celebrates the growing role of natural diamonds in everyday fashion while continuing to mark life's most significant moments. He also highlighted the company's plans to introduce a Diamond Expertise Centre in the UAE, aimed at helping customers better understand diamond quality and make informed purchasing decisions.

To coincide with the festival, Tanishq is offering exclusive promotional benefits across participating stores. Customers in the UAE and Kuwait can avail discounts of up to 25% on diamond jewellery and gold making charges, along with 100% valuation on old gold exchanges and additional value on diamond purchases. Offers for Qatar and Oman will be announced separately.

The Festival of Diamonds will continue until 31 August 2026, offering customers across the region an opportunity to explore one of the GCC's largest natural diamond jewellery collections backed by trusted craftsmanship and transparent practices