PNG Jewellers has launched its new campaign, ‘Unstoppable Legacy’, featuring brand ambassadors Madhuri Dixit and Ranbir Kapoor. The television commercial (TVC), rolling out across television and digital platforms, aims to connect the retailer’s nearly two-century-old heritage with younger consumers during the festive and wedding season.

The film, the first TVC to feature both ambassadors together, unfolds backstage at a show. Kapoor opens with, “Hume introduction ki kya zaroorat, hum toh old gold hain,” to which Dixit responds with a remark about remaining in millions of hearts. Their exchange initially appears to celebrate their enduring popularity across generations before a stage reveal shifts the focus to PNG Jewellers and its legacy. The film concludes with the campaign line, ‘Unstoppable Legacy’.

PNG Jewellers chairman and managing director Saurabh Gadgil said the campaign draws on the brand’s history and the trust it has built with families since its founding in 1832. The pairing of Dixit’s enduring appeal and Kapoor’s connection with younger audiences is intended to strengthen the brand’s relevance across generations.

Hemant Chavaan, head of marketing, e-commerce, CRM and CSR at PNG Jewellers, said the campaign seeks to make the brand’s legacy engaging for younger consumers while retaining its appeal among established customers.

The campaign will run across Star Plus, ET Now, Aaj Tak and Republic Bharat, alongside YouTube, Instagram, Facebook and connected TV. Additional promotions are planned across PNG Jewellers stores and cinemas.

The launch coincides with festive offers on gold and diamond jewellery available across the retailer’s stores until 15 November 2026.