Indriya, Aditya Birla Jewellery, partnered with House of Masaba for the designer label's first-ever bridal couture presentation at India Couture Week 2026, unveiling an exclusive jewellery curation that celebrated India's rich artistic heritage through a contemporary lens.

Created to complement House of Masaba's vision of the modern Indian bride, the jewellery collection brought together traditional craftsmanship and contemporary design, highlighting the evolving role of heritage jewellery in today's fashion landscape. Inspired by regional design traditions from across the country, the curation featured classic yellow gold pieces, heirloom-style antique jewellery, temple jewellery with intricate nakshi work, Rajasthan's signature aads, delicate filigree creations, ceremonial maang tikas and vibrant coloured gemstones set in gold.

The showcase illustrated how timeless jewellery can seamlessly complement contemporary bridal couture while retaining its cultural significance. Every piece was handcrafted by skilled artisans using traditional techniques refined over generations, with meticulous detailing and exceptional stone-setting reflecting India's enduring jewellery craftsmanship.

Speaking about the collaboration, Shantiswarup Panda, Head of Marketing at Indriya, said the partnership brought together two brands deeply rooted in Indian heritage while embracing modern creativity. He noted that the showcase highlighted the continued relevance of traditional jewellery through innovative design and contemporary styling.

Designer Masaba Gupta described Indriya as a brand that successfully balances tradition with modernity, adding that its jewellery possesses both exceptional craftsmanship and storytelling. She also emphasized the trust associated with the Aditya Birla Group, an important consideration for bridal and fine jewellery buyers.

According to Abhishek Rastogi, Head of Design at Indriya, the collection celebrated India's diverse jewellery-making traditions while demonstrating how heritage techniques continue to inspire modern creations.

The runway presentation was further elevated by celebrated models including Madhu Sapre, who returned to the India Couture Week runway after nearly a decade, alongside Carol Gracias, Sheetal Mallar and Sakshi Sindwani. Together, Indriya and House of Masaba delivered a showcase that celebrated craftsmanship, individuality and contemporary bridal fashion, reaffirming the enduring appeal of Indian jewellery traditions in the world of couture.