Forevermark Diamond Jewellery from De Beers Group has strengthened its North India presence with the launch of a new store at Gold Souk Mall, Gurugram, inaugurated by film star Vaani Kapoor.

The new store brings the brand’s signature natural diamond jewellery collections closer to Gurugram’s discerning consumers, offering an exclusive retail experience featuring contemporary designs, exceptional craftsmanship and natural diamonds.

The store houses popular collections including Icon, Avaanti and Milliemoi, alongside solitaires, bridal jewellery, festive pieces and everyday wear designs, catering to diverse tastes and occasions.

Speaking at the launch, Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India Pvt. Ltd., highlighted Gurugram’s importance as a growing luxury jewellery market and reiterated the brand’s commitment to expanding its presence across Delhi-NCR and North India. He also emphasised Forevermark’s focus on quality, authenticity and craftsmanship, with every diamond bearing a unique inscription.

Kritin Garg, Franchise Partner, Vismay Jewels, expressed enthusiasm about bringing Forevermark’s contemporary natural diamond jewellery collections to Gurugram.

Vaani Kapoor added that natural diamonds reflect individuality and timeless beauty, appreciating the brand’s ability to combine these qualities with thoughtful design.

The launch also coincides with Forevermark Diamond Jewellery completing its first year in India. As part of the celebrations, customers visiting the Gurugram store can avail themselves of exclusive first-year privileges of up to ₹15 lakh on eligible purchases until 31 December 2026, subject to applicable terms and conditions.