CaratLane, India’s leading omni-channel jewellery brand, launched its 1st store in the city of Port Blair at Middle Point. The store was inaugurated with the tradition of a coal-breaking ceremony, signifying the birth of a new store and prosperous times ahead. The launch was graced by loyal customers of the brand.
True to its mission of making gorgeous jewellery more accessible across India, the brand has a strong presence in the country with over 350 stores. The brand is proud to welcome customers to their newest store in Port Blair. CaratLane effortlessly merges fashion with innovation to facilitate the expression of personal style through its stunning diamond jewellery pieces.
Saumen Bhaumik, Managing Director, CaratLane said, “The Port Blair store is designed to offer a truly immersive and tactile experience. We know jewellery is personal, and our focus is on allowing customers to touch, feel, and try on designs in a beautiful, comfortable setting. This physical connection, combined with our strong online presence, is what makes CaratLane’s omni-channel approach so successful.”
Customers will be able to discover a stunning mix of studded and unstudded designs at the new store, including the brand’s unmistakable collections, like Butterfly, Aaranya, and Ombré. Through interesting IP collaborations, the brand presents a wide range of products that evoke nostalgia with their F.R.I.E.N.D.S, Disney, Harry Potter, & Peppa Pig collections. The store also has a wide range of popular jewellery segments such as modern mangalsutras, everyday earrings, and cocktail rings. Catering to a wider audience and a variety of occasions, the store will also feature kids jewellery and ample options for gifting.
CaratLane recently launched an exquisite collection Peepal, inspired by the sacred leaf. The inspiration is brought to life through a range of diamonds and green alpanites, carefully cut and set in 14KT and 18KT yellow gold, with hints of green rhodium to evoke the natural elegance of the Peepal leaf. The brand film depicts how culturally significant and rooted peepal has been in Indian heritage. The jewellery reimagines tradition in a luminous, contemporary form that can be worn daily or for special occasions.
CaratLane caters to every age and occasion with over 8,000+ stunning designs, making it the ultimate destination for all your jewellery needs. This festive season, customers can bring home their favourite designs at a flat 50% off on making charges. With such a wide variety of elegant designs to choose from, the new store is the perfect place to find that special piece. Shoppers can also explore the full collection online at www.caratlane.com.
