Dassani Brothers proudly launched its latest high-jewellery collection, Aranya, in a grand unveiling at IIJS 2025, held at the Jio World Convention Centre. The collection was officially inaugurated by Shri Kirit Bhansali, Chairman of the Gem & Jewellery Export Promotion Council (GJEPC), and Shri Shaunak Parikh, Vice Chairman, GJEPC, in the presence of Mr. Surendra Dassani, Co- Founder of Dassani Brothers and Director at Bharat Diamond Bourse, Mumbai and Shri Arunbhai from Ankit Gems and other respected dignitaries and stalwarts from the gem and jewellery industry.

Drawing its name from the Sanskrit word for forest, Aranya is a breathtaking tribute to India’s ancient wilderness—where every creature, leaf, and vine carries a legacy of beauty, resilience, and symbolism. Through this collection, Dassani Brothers weaves the quiet grandeur of India's forests into jewels that blend tradition with modern finesse.

Speaking at the launch, Sumit Dassani, Partner at Dassani Brothers, said, “Aranya is more than a design journey—it’s an emotional and cultural statement. We’ve taken inspiration from nature’s untamed grace and interpreted it through our legacy of craftsmanship. To have industry leaders like Shri Kirit Bhansali and Shri Shaunak Parikh unveil the collection is an honour that deeply affirms our commitment to excellence.”

Crafted using uncut Polki diamonds, brilliant round diamonds, and handpicked gemstones, each piece in the Aranya collection is a reflection of heritage artistry and patience. With over 400 hours invested by master craftsmen per design, Aranya is an heirloom line rooted in Indian ethos yet styled for contemporary connoisseurs.

The unveiling at IIJS was met with resounding appreciation from attendees and industry experts alike, marking Aranya as a standout launch of the year. The event also witnessed meaningful dialogue on the evolving narrative of Indian luxury jewellery and the importance of nature-inspired design in today’s aesthetic landscape.